I had a purchase referral from one of my family friends here in New Jersey. The borrower was purchasing a home in Essex County, and it was a beautiful house at $1,200,000. The Loan amount was $850,000 which put the loan type in an elite high balance. The borrower shopped around with other lenders, and I was able to give him the lowest rate. However, I told the borrower to check with his local bank because the rates were better with them. And they did…
Here is why I sent him to a local bank even though we could have closed the deal:
Building Trust and Loyalty
One of the key reasons for offering support to clients that goes against my immediate interest is the establishment of trust and loyalty. By demonstrating a genuine commitment to helping clients achieve their homeownership goals, even in challenging circumstances, I lay the foundation for a strong and enduring professional relationship.
The trust and loyalty that result from such selfless actions can lead to long-term partnerships, referrals, and positive word-of-mouth, ultimately benefiting my business in the long run.
Making a Positive Impact on Lives
As a mortgage broker, I have the unique opportunity to make a positive impact on the lives of individuals and families. By assisting clients who may not meet the standard lending criteria, I provide them with a chance to fulfill their dreams of homeownership. These clients often face financial challenges or unique circumstances that require personalized solutions. By stepping up and finding alternative options, I empower them to overcome obstacles and create a stable future for themselves and their loved ones.
The satisfaction of helping someone achieve their homeownership goals, even when it involves additional effort on my part, is immeasurable.
Enhancing Professional Reputation
Choosing to assist clients against my immediate interest can significantly enhance my professional reputation. By going the extra mile to find solutions for clients in unconventional situations, I differentiate myself from competitors and position myself as a trusted advisor in the mortgage industry. Word travels quickly when clients receive exceptional service and personalized support. As a result, my reputation as a mortgage broker who genuinely cares about the well-being of clients becomes a valuable asset, attracting more clients and opportunities in the future.
In an industry driven by financial interests, choosing to assist clients against my own immediate gain is a testament to the values of trust, loyalty, and making a positive impact. The rewards of such selfless support are significant, benefiting both clients and myself as a mortgage broker. By building trust and loyalty, making a positive impact on lives, enhancing my professional reputation, and contributing to a thriving community, I create a path for long-term success and personal fulfillment. Ultimately, helping clients against my own interest not only benefits their homeownership dreams but also enables me to contribute meaningfully to their lives and the community as a whole.